Amidst the overall contraction of China's kitchen appliance market, profit-driven pressures have prompted an increasing number of companies to pivot toward the high-end segment, seeking to boost margins by enhancing brand premium value. Fotile, which has maintained its leadership in the premium range hood market since 2008, achieved a 20% growth in overall performance. The company continues to focus its market strategy on high-end kitchen appliances, proposing a “triple-core” driving system comprising technological innovation, consumer demand, and national policy. In addition to introducing the premium kitchen appliance brand “Dize” through a joint venture with Spain's Fagor Group earlier this year, Robam has strengthened the high-end positioning of its own “Robam” brand by developing a kitchen industrial park.

Vanward plans to launch a series of smart products in collaboration with design maestro Kitaro. According to Li Tao, head of Vanward's brand management department, the company's share of products priced above 2,000 yuan continues to expand, with high-end smart products now accounting for 10%-15% of total sales. Wanhe is also pursuing smart solutions, gradually evolving toward providing consumers with innovative home water heating concepts. Haier, in addition to enhancing the Casarte brand image through nationwide exhibitions, has acquired the top New Zealand kitchen appliance brand Fisher & Paykel, strengthening its presence in the high-end kitchen appliance market.